一、食品饮料类
1. "Nothing can come of nothing" - Marlboro (万宝路)
2. "Good to the last drop" - Nescafé (雀巢咖啡)
3. "Obey your thirst" - Sprite (雪碧)
4. "The world smiles with Reader's Digest" - Reader's Digest
二、汽车用品类
1. "Our wheels are always turning" - Mitsubishi (五十铃)
2. "The relentless pursuit of perfection" - Lexus (凌志轿车)
3. "Engineered to move the human spirit" - Mercedes-Benz (梅赛德斯-奔驰)
三、科技数码类
1. "The new digital era" - Nestlé (雀巢冰激凌)
2. "Impossible made possible" - Canon (佳能)
3. "LEDLENSER lamp, life, eye-dotting" - Philips (飞利浦)
四、运动健康类
1. "Just do it" - Nike (耐克)
2. "Ask for more" - Pepsi (百事可乐)
3. "Win in the start" - 起点教育
五、生活服务类
1. "Take time to indulge" -雀巢
2. "Poetry in motion" - 可口可乐
3. "Service with a smile" - 中国移动
这些广告词通过简洁有力的语言传递品牌核心价值,例如:
万宝路强调情感记忆与浪漫关联
雀巢咖啡用"滴滴香浓"展现产品特性
耐克运动鞋的"Just do it"激励消费者突破极限
建议使用时注意广告词与产品特性、目标受众的契合度,避免过度使用经典广告词导致传播效果下降。